Fort Freight: Scaling Revenue Without Scaling Headcount

Fort Freight reduced tracking calls by 75%, avoided $140,000 in planned hires, and unlocked $120,000 in reassigned capacity without changing their internal process or training anyone to use an external system.

260K

Cost Impact

80%

Work Displaced

75%

Outbound Calls Reduction

The Challenge

Fort Freight is a Michigan-based brokerage generating $40M in annual revenue. Like many traditional brokerages in a growth trajectory, every increase in load volume meant more operational strain, more headcount, and rising costs. Leadership was planning to build an offshore tracking team despite concerns about turnover, management overhead, and hidden costs.

The Solution

Fort partnered with Freight Hero to fully outsource load management from rate confirmation through proof of delivery. Freight Hero's AI agent, Robin, monitors every load continuously, while Freight Hero's operations team (Heroes) intervenes as needed to resolve issues or escalate exceptions. Fort's team only gets involved when truly necessary.

No new systems. No training. Full production volume in under a month.

The Results

Planned team expansion (1 Onshore + 2 Offshore FTEs) scrapped
78% of all touches on loads displaced to Freight hero
75% of reduction in daily outbound tracking calls
75% of reduction in daily outbound tracking calls
25% reduction in inbound tracking requests

Total annualized impact: $260,000 in cost avoidance and reassigned capacity, vastly exceeding Freight Hero's annual fees, translating into substantial ROI.

From Fort Freight's CEO

This was a technology-only deployment. No managed services. Ally deliberately selected their hardest account as a proving ground. The outcome validated Freight Hero as operational infrastructure, not point software. Expansion is now underway across 100% of Ally's customer base.

“I was very reluctant to engage with anything AI. This was until I was introduced to Andre and Freight Hero.Practically overnight we went from each person having to ask for 30 to 50 updates before 9am to zero. Everything changed very quickly. We went from needing to triple check every shipment to strictly focusing on building relationships and supporting new business. It’s been an absolute game changer.”

Eddie Fortenbacher, CEO

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